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Vendor CEO: Final Report The majority of respondents (73 percent) were presidents or chief executive officers; last year, 72 percent of the respondents indicated they had these titles. Another 13% of respondents reported consultant as their title. The remaining respondents include managers, directors, vice presidents and other senior-level executives. Over half of the survey respondents (54 percent) reported that strategy was their primary responsibility within their company, compared with 51 percent of 2003 respondents. Another quarter (27 percent) identified consulting as their primary responsibility. Other areas of primary responsibility reported include sales/marketing and product management or development. Respondents identified the primary business of their firm as follows:
The healthcare market segments targeted by respondent organizations include hospital/health system (81 percent, compared with 84 percent in 2003), physician office/clinic (57 percent), health plan/insurer/payer (39 percent), and other healthcare facilities (33 percent) such as nursing homes or home health agencies. Another 20 percent indicate the products and services offered by their company are directed toward the federal government market, while 18 percent indicate that their company targets the pharmaceutical industry. These numbers are similar to those reported in 2003. The majority of survey participants (84 percent) indicated that three-quarters or more of their company’s business is focused on the healthcare industry. Another seven percent indicated from 26 percent to 75 percent and the remaining nine percent of respondents indicated that 25 percent or less of their company’s business is focused on healthcare. Annual gross revenue for the vendor organizations represented in this year’s survey is:
Approximately 20 percent of respondents reported that their company was headquartered in the East North Central region of the United States. This is followed by the South Atlantic (19 percent), Mid-Atlantic and Pacific regions (13 percent each).
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