Consider joining the talented staff at HIMSS as our Audience Analyst as we transform health through information technology. The purpose of this position will be to provide actionable insight in support of HIMSS’ global sales and marketing efforts to optimize its go-to market strategy for its diverse products and services portfolio by analyzing market conditions and opportunities to maximize return on marketing investment. This will be achieved through ongoing digital marketing program analysis and interpreting trends in content consumption. This role is for a hands-on analyst who dives into the data, interprets it, and turns it into actionable insights, recommendations and visualizations. The Audience Analyst is responsible for all aspects of audience behavior and marketing analysis, measuring marketing ROI, benchmarking and KPI measurement, campaign performance and building/maintaining marketing dashboards that provide visibility in overall marketing performance.