Spot industry trends, gain rich insight and identify opportunities.

HIMSS Analytics research enables you to obtain knowledge surrounding your business objectives through quantitative and qualitative methodologies. This insight provides an unparalleled understanding of the marketplace, so you can capitalize on your unique position within it. Utilizing this research will also allow leadership to make informed decisions regarding product development and new business strategies based on verified evidence from the most trusted source of data in the industry—HIMSS Analytics.

Primary Market Research

Develop key insights through proprietary surveys, focus groups or interviews which can help address the following business needs:

Testing and/or refining new product ideas before launching them into market Understanding which communication vehicles are best suited to reach a target audience Assessing the market's perception of your product/service relative to competition

Measuring the impact of advertising before and after launching a campaign Analyzing why business is lost (or won) to fine-tune product pricing, packaging, positioning and promotion Developing unique knowledge and thought leadership materials. sample

The HIT Industry Analysis.

Essentials reports give an analytical overlay and forecasted spending of the robust data captured from the HIMSS Analytics Database. Available in its entirety or by chapters, this report is a must-have in order to understand the current state of the HIT industry and where it is headed.  more