Simplify the Complexities of Healthcare IT Marketing
HIMSS specializes in supporting the organizations who market tech solutions to HIT customers every day. We launched BrandHIT to share the unique tools, strategies and insights we’ve learned so you can market your own brand more effectively.
At BrandHIT, you’ll explore health IT from the market’s perspective and hear what real-life buyers think of your marketing efforts. You’ll also take deep dives into today’s subtle marketing channels, including pure editor, mobile, social media, brand journalism, native content, thought leadership, and face-to-face. The most experienced content and data analytics professionals in the industry will lead sessions on everything from cutting-edge database marketing strategies to insight-producing content methods. And, you’ll learn the ins and outs of data hygiene, predictive analytics, and lead nurturing and scoring for HIT-specific platforms, devices and services.