Building Your Professional Brand Webinar

April 16, 2021 | Chapter Event

Join the HIMSS Maryland Chapter on April 16 at 12:00 pm ET for an interactive LinkedIn workshop and panel discussion with hiring managers. The April event features a workshop led by Colleen McKenna, where participants will gain a better understanding of LinkedIn and how job hunters use it to their advantage, followed by a panel discussion from hiring managers offering tips and tricks for how to ace your interview. 

During the workshop in the first part of the event, participants will learn a deeper understanding of LinkedIn features, branding, networking and engagement. This highly interactive presentation will challenge you to think differently about LinkedIn and how you use it. You will gain clarity, insight and actionable next steps including how to elevate your presence, generate referrals and new business opportunities. There is no specific preparation necessary for this event, however, we do encourage those attending to have a LinkedIn profile. As part of the interactive session Colleen may ask to review and optimize your profile.

Learning Objectives

  • Learn the importance of a well-crafted LinkedIn profile
  • How to nurture and expand your network
  • Recommendations on engaging strategically on LinkedIn
  • The value of Sales Navigator and LinkedIn Recruiter

Following the workshop will be a short panel discussion, “Insights during the Hiring Process.” with speakers Colleen McKenna, Founder and CEO, Intero Advisory; Theresa Mazzaro, RN, CHCR, Senior Talent Acquisition Specialist, Johns Hopkins Suburban Hospital; and MDHIMSS Board Members Jackie Rice, CIO, Frederick Health; and Henry Archibong, Associate Vice President of Innovation, Inovalon. This discussion will include a review of resume and interviewing experiences from the panel and will provide insight into how a resume nuance or interview answer could potentially keep you from landing the job.


Colleen McKenna, Founder and CEO, Intero Advisory
Colleen McKenna launched Intero Advisory, a LinkedIn consulting, coaching and training firm for individuals and companies focused on increasing their sales and talent initiatives. Since 2011, Intero Advisory has been engaged by more than 600 companies and tens of thousands of business professionals who have increased their presence, revenue and hiring opportunities by applying Colleen’s insight, strategy and techniques.

Her membership site, blog and podcast reach a global audience who have benefited from her expertise. Over an 18 month period, the Intero team sourced more than 80,000 LinkedIn profiles for clients across the country for lead generation and recruiting. On behalf of one client, Intero secured more than $2.3 million in new revenue. With a personal approach to business, Colleen and Intero shake up the status quo by maximizing an individual’s network, personal brand and expertise.

Colleen has worked with and for startups to market leaders like Xerox, Consolidated Graphics and CareFirst. She earned her master’s in publication design from the University of Baltimore and a bachelor’s of science in mass communication from Towson University.

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