Eights Ways to Make Your Digital Health Partnership Successful
With over 2,200 digital health startups in the U.S., there are no givens in a partnership between a health system and early stage company. We will discuss eight foundational elements to make the partnership more successful at all stages. We do not intend to be apologists of 18-month health system sell cycles, or critics of startup stereotypes of “vaporware” presentations with no proven care models or clinical efficacy. The panelists have worked in the health system setting for a collective 40+ years and seen hundreds of digital health startup pitches, as well as founded their own successful digital health companies now valued over two billion dollars. We hope our experience from successful partnerships (and failed ones) will provide a unique perspective on attributes that most commonly lead to fruitful collaborations, and help health systems and startups avoid common pitfalls.
- Describe the common pitfalls that lead to unsuccessful engagements between digital health startups and health systems
- List the readiness criteria that position a digital health startup to successfully engage a health system
- Discuss the expectations health systems should have when partnering with a start-up to maximize value and innovation
- Evaluate the likelihood of achievement of a partnership between a digital health startup and health system based on real-world success criteria