A Journey Towards Mental Wellness Self-Care in Singapore With Mindline.sg

Ministry of Health Office for Healthcare Transformation (MOHT) launched mindline.sg, an anonymous digital mental health and wellness platform in June 2020. It was birthed during the early days of the pandemic and circuit breaker. Moving beyond the pandemic, mindline.sg has evolved to support the general mental health needs of the population and to strengthen Singapore’s population mental health resilience. Our vision is to provide Singaporeans with an array of digital tools and channels of support which cater to their life stage, needs, preferences and state of wellbeing. Individuals who use the platform are directed to appropriate channels of support and therapeutic self-care resources, by completing the depression and anxiety self-assessment questionnaire, or via conversations with an emotionally intelligent AI chatbot. A new version, mindline at work, was subsequently added to offer resources and support to specifically address workplace challenges and stressors. We will share the journey Singapore took to set up a nationwide mental health platform. Topics shared are ‘ecosystem level strategic thinking’, ‘design principles’, ‘digital marketing’ and ‘analytics process’. The journey will provide insights when developing platforms in communities with similar challenges to mental health promotion as seen in Asia.