As companies face relentless pressure to innovate in their de- velopment of products and services, they are seeking new strat- egies and techniques to gain and retain a leading edge. With the proliferation of social media platforms and virtual commu- nication, forward-looking companies are increasingly looking outside the four walls of their organizations and tapping into customers and partners to fi nd inspiration and the innovation to compete and excel in the ever-changing business environment. The objective: to take innovation beyond game-changing products and services and create more effective and effi cient operational proc esses, as well as more profi table and productive ways of promoting and creating market opportunities. The obstacles are numerous and often deep and wide. As a result, imple- menting and sustaining innovation across these dimen- sions is exceedingly diffi cult and not for the faint of heart.