
MARKETING THAT
DELIVERS RESULTS
HIMSS delivers trusted insight and information to a global audience of healthcare IT influencers and decision makers through brands including Healthcare IT News, MobiHealthNews, HIMSSTV, and a portfolio of leading in-person events.
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Build awareness with the HIMSS audience when you are featured in HIMSSTV coverage around prominent industry events. Showcase your industry expertise or highlight the solutions you deliver for customers through interviews and panel discussions syndicated to the HIMSS audience on HIMSSTV, through HIMSS newsletters and over HIMSS social channels. Packages are available for HIMSS deep dive topical events and the HIMSS Global Conference.
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For our Sponsored Client HIMSSCast podcast, you provide the guest speaker and choose the topic, while a HIMSS editor leads the discussion, exploring key topics and trends in healthcare IT with your expert. Prefer to be the exclusive sponsor of an Editorial HIMSSCast podcast instead? HIMSS will curate the speakers and content, allowing you to build trust and credibility through co-branding.
Find us on your favorite service: Apple, Spotify, Amazon Music, RSS
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Digital Display Ads
Every day more than two hundred thousand healthcare information and technology decision-makers turn to HIMSS brands for news, information and decision-focused content. Make sure they see your brand by advertising on Healthcare IT News, Healthcare Finance and MobiHealthNews and across the HIMSS network.
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Audience Extension
Extend your onsite display program to reach the HIMSS audience on brand-safe sites where they consume content. Expanding your campaign through HIMSS Media leverages HIMSS first-party data to ensure you reach your decision-makers across the web so you build mindshare and drive conversion.
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Newsletter Sponsorships
Reach highly engaged innovators and decision-makers across the health IT, revenue cycle, and digital health landscape. Newsletter sponsorships build awareness, reinforce your brand message and create alignment with trusted HIMSS brands.
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Smartmail Email Campaigns
Drive awareness and encourage action with email campaigns targeted to the HIMSS audience. SmartMail Campaigns allow you to extend beyond your house list and are great for nurturing leads through sequenced communication or driving awareness around an announcement, event or new content resource.
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Content Syndication
Promote your thought leadership and engage the HIMSS audience through content syndication programs. Leverage HIMSS first-party data to share your existing branded educational content (or custom content created for you by HIMSS Media) with an audience that engages around your topic. Content Syndication programs are customized for each client and content asset and result in a pipeline of leads to help you achieve your business objectives.
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Industry Solutions Webinars
Showcase your industry expertise and thought leadership to the HIMSS audience. You supply the content and speaker, HIMSS Media markets, hosts and moderates the webinar. Guaranteed 150 leads, with option to add HIMSS enterprise audience leads that come in beyond the 150 (uncapped).
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Editorial Webinars
Align your brand with industry thought leaders by sponsoring a webinar on a topic important to your organization. Editorial webinars are developed and delivered by the HIMSS editorial team and feature a speaker that is a leading subject matter expert. 200 guaranteed leads.
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Build Better Client Engagements With
Strategically-Crafted ContentWe're building audience insights from the largest, deepest database of health IT professionals in the world. Let us help you explore what matters to your buyers in the content they consume, study what opportunities you have to engage buyers on their terms by answering their needs, audit the content you already have, and orchestrate it all into a comprehensive, result-driving content strategy.
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We Dig, We Develop and We Deliver Content to Suit Your Tactical Needs
Do you currently have the right resources for your content strategy? Do you need help scaling production or capturing leads?The HIMSS Strategic Marketing team is here to help you execute!
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Case Studies and White Papers
Educate the market, showcase your thought leadership and highlight the impact of your solution through engaging content that helps nurture decision-makers throughout the buyer journey. Research shows that content highlighting the results you deliver for healthcare organizations has the highest value for buyers. Let HIMSS Media help tell your client impact stories.
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Articles, Blog Posts and Native Content
Getting content from your thought leaders out into the reading stream of healthcare technology decision-makers can really help build your brand reputation and establish your point of view. Our deep knowledge of healthcare technology and access to more than 70 in-house HIMSS subject matter experts makes HIMSS the place to turn when you need a partner to ghost-write content on behalf of your executives and subject matter experts for distribution in media channels.
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Q&As and Executive Briefs
Branded thought leadership pieces such as Q&As and Executive Briefs highlight the expertise and point of view of your thought leaders and are valuable content assets for use in demand generation, account-based marketing and content marketing programs. HIMSS can help you maximize the value of your existing content by creating these pieces from conference presentations, webinars and research initiatives, or can create them by engaging directly with your subject matter expert.
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Channel-Specific ABM Programs
HIMSS Media offers an incredible range of solutions that can be tailored to your specific account-based marketing objectives, audiences, timeframes and budget. Our Audience Intelligence Platform and powerful ABM tools help your organization understand and engage your most important targets through one or more of our audience channels, including digital display, native advertising, content syndication, HIMSSTV, social media, email, HIMSS Global Conference, custom events and more!
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ABM Drive
This targeted marketing solution directs healthcare IT decision-makers to your content, increasing brand visibility and engagement. Over 12 weeks, ABM Drive leverages account-based marketing tactics to drive high-value prospects back to your site. Through strategic segmentation and promotion within the HIMSS Audience Network, this program helps you initiate conversations with top accounts while providing actionable insights through an Insights Dashboard to optimize follow-ups and accelerate sales enablement.
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ABM Momentum
This turnkey solution gives you the opportunity to create brand awareness and topic association among target accounts by aligning client messaging adjacent to HIMSS editorial perspectives. It’s a great first program for those who are newer to ABM or are beginning to establish their presence in the healthcare industry or around a specific category.
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ABM Journey
This targeted, multi-channel program uses a blend of HIMSS editorial assets and your thought leadership content to engage target account personas within the buyer collective through the phases of the buying journey. Beginning with an audit of your content and a campaign strategy, this highly customized approach is designed for ABM teams looking to nurture buyers and influencers in key accounts with high value content through multiple touchpoints. The program also provides real-time reporting and direct CRM integration.
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As artificial intelligence continues to accelerate the pace of change in healthcare, health professionals and leaders need the knowledge and tools to harness the power of AI and navigate this complex landscape. The HIMSS AI in Healthcare Forum cuts through the hype to showcase real-world examples illustrating the transformative potential, and realistic challenges, of implementing AI across the care continuum.
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HIMSS is excited to offer the Healthcare Cybersecurity Forum in two engaging formats. Join the lineup of leading healthcare security professionals, as our attendees tune in to hear preventative measures to combat increasing data security risks, plus new challenges on the horizon.
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HIMSS Global Conference Specialty
and Preconference ForumsThese forums are just the right mix of expert insights and networking amongst global health changemakers seeking innovative inspiration to transform health. Drive the conversation by sponsoring one of these topical forums focused on top health IT trends shaping the future of healthcare.
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Editorial Webinars
Explore exclusive sponsorship opportunities that align your brand with the sought-after, turnkey webinar programs that facilitate meaningful conversations around mission critical topics.
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See HIMSSTV in Action!
Showcase your brand and thought leadership to a global audience passionate about healthcare innovation. These unique opportunities extend beyond digital realms, offering high-visibility engagement on the ground at HIMSS Global Conference. Increase exposure onsite and with those who tune in remotely through this powerful and influential communication channel – share how you’re changing the industry through a variety of video offerings.
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Right Now Newsletter
Boost Your Brand with the Right Now Newsletter: Tap into a network of over 90K global health conference contacts, and amplify your reach with an additional 50K digital impressions. Connect directly with decision-makers and influencers in the healthcare industry. Elevate your presence at Global Conference, where your message becomes a part of the most crucial conversations.
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Exclusive Global Conference Special Coverage
Boost your brand's credibility by aligning with HIMSS's esteemed editorial content at HIMSS Global Conference. This special coverage opportunity not only enhances your brand's visibility but also associates it with trusted, authoritative industry insights. Position your brand as a thought leader and gain the trust of a targeted, engaged audience, driving higher engagement and fostering deeper connections.
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Exclusive Special Email Alerts
Daily Special Alerts broadcast the daily energy from the show floor, special guest interviews, new product announcements and more.
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Global Conference Geofencing
Harness the power of geofencing at HIMSS Global Conference to directly target the conference's audience with precision. By utilizing mobile ads and video content, this strategy enables you to connect with attendees both within and surrounding the event space. This approach not only increases the relevancy of your ads but also boosts engagement, ensuring your message resonates with the right audience at the perfect moment.
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Global Conference Topic Spotlight
Own the conversation around a specific topic by sponsoring pre- and/or post-conference supplements. In our Spotlight Series, we take a deep dive around key topics currently front and center in the healthcare industry. Whether it’s breaking down the subject matter pre-conference or key takeaways post-conference, the Spotlight Series will position your brand as a thought leader to a targeted audience and generate qualified leads.
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Global Conference Brand Bundle
Drive brand awareness and increase foot traffic with digital display bundles. With access to an engaged audience of healthcare influencers and decision-makers, we put your brand front and center, increasing reach and visibility, across channels and devices before, during and/or after the conference.
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Content Extensions
Discover how to amplify your brand's voice at the HIMSS Global Health Conference. Leverage our unique service to transform your educational sessions into dynamic content marketing assets, like case studies and white papers, enhancing your booth's impact. Extend your in-market conversations and make a lasting impression with tailored, compelling content that resonates with your audience.
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Want to chat? Contact us!
Let us partner with you for the ultimate campaign!
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