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Rethinking Quantifying Behavior Change: A Case for New Uses, Measures, and Analysis

Tracking exercise with Technology

We often hear about new use cases for technologies like smartphone apps and wearables to quantify behavior with the goal of inducing behavioral changes. Track steps to walk more, log food to eat healthier, record medications to boost adherence. But evidence has shown that this simple premise often fails - just recording and presenting people with their own data rarely induces long-term behavioral changes. What if the problem was actually not how we quantify behavior with technology but rather how we use, measure, and analyze behavior change data? The right collaborations between behavior change, data science, and design experts will help address today’s challenges and offer ready-to-implement solutions.

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