Sitra is a future fund that collaborates with partners from different sectors to research, trial and implement bold new ideas that shape the future. Our aim is a Finland that succeeds as a pioneer in sustainable well-being.
Sitra’s IHAN® project lays the foundations for a fair data economy. We create international rules and solutions for the fair exchange and use of data.
Fair use of data is fair for all, and it is based on trust. People gain control of their personal data and are free to consent to its use. Businesses can multiply the amount of data they need to fuel their product development and benefit from unique opportunities for new business development.
Society benefits from innovations through economic growth and cost savings. A new services ecosystem comprising data from different sources creates services that improve our daily lives and increase our well-being.
You can read more on Sitra’s IHAN® project here.