Georgia Galanoudis, Executive Strategy Director, Rauxa, is currently applying her accumulated knowledge at Rauxa, the largest independent women-owned advertising agency, leading strategic assignments and nurturing a team of more than 20 strategists as they fuel bold creative to drive results.
Georgia started her career in consumer marketing and moved quickly into the discipline of custom publishing, building a boutique custom solutions team within Time Inc and then going on to run a similar division within Meredith for eight years. In 2012, she took her direct marketing, publishing and client service acumen into more traditional content and brand agency environments. Throughout her a broad agency experience—driving business development at MXM (now part of Accenture), running the New York office of Pace and contributing to the then start-up, Imprint—she’s led the strategy and execution for a diverse set of integrated engagement programs. She’s supported clients as Proctor & Gamble, Verizon, JPMC, Bristol-Myers Squibb and Bank of America. She’s also led enterprise content strategy and communications transformation initiatives for clients such as Vans, S&P Global and BlueShield of California.
Galanoudis’ business approach is grounded in the need to evolve in order to thrive. She helps brands, organizations and humans persistently move forward in order to stay relevant and compete. Through transformation grounded in data-driven audience insights, she drives innovative ways to engage and foster positive consumer experiences that drive business results. She defines optimal ways to collaborate and operationalize transformation and inspires teams to capitalize on their individual and collective strengths.
Galanoudis currently serves as the Chief Communications Officer for New York Women in Communications (NYWICI) and is the Research Committee Chair for The Content Council, the definitive resource for content marketing insights and thought leadership, an organization she’s been associated with for over 15 years. She also donates her time to the National WIC Association, where she can bring commercial knowledge to inform their efforts to engage and educated young mothers.