The Blue Cross Blue Shield Association (BCBSA) and Blue Health Intelligence® (BHI) announced today that Thrive Earlier Detection (Thrive) has won the BlueCross BlueShield Data Innovation Challenge. Out of more than 130 submissions and five finalists, Thrive was chosen for its proposal to evaluate the health-economic impact of earlier multi-cancer detection, and better identify and predict populations that will most likely benefit from this approach. Thrive will have six months to continue to analyze a select dataset from BHI’s database of more than 5 billion covered procedures performed annually, originating from more than 170 million Blue Cross and Blue Shield (BCBS) members.
BCBSA and BHI collaborated with HIMSS and Healthbox, a HIMSS Innovation Company, to implement the BlueCross BlueShield Data Innovation Challenge.
Healthbox, a HIMSS Innovation Company and healthcare advisory firm, drives innovation from the inside and out, helping organizations build internal innovation programs, assess the potential of employee-led projects and look to the market to find solutions to implement or invest in.