Data and analysis from a survey of U.S. consumer attitudes toward telehealth was published in October of 2020 by Accelerate Health. We now introduce further analysis of the original survey data, specifically focused on telehealth price and telehealth cost sensitivity. This brief highlights our three key findings:
Additionally, using the well-established Price Sensitivity Meter technique, we have pinpointed the key values of “the point of marginal cheapness,” “the point of marginal expensiveness” and “the optimal price point” for each age group in our survey regarding telehealth visits with both trusted and on-demand providers. This information will help telehealth providers evaluate their pricing strategies, and offer guidance on possible adjustments.
The original dataset offers opportunities for further analysis into consumer telehealth behavior, including exploration of preferences by specialty. Because this data was collected in the late summer and early fall of 2020, during the COVID-19 induced surge in telehealth use, it should offer a valuable baseline against which we can track post-pandemic telehealth costs and preferences to help gauge changing sentiments as society moves towards a new normal.
Get insights into telehealth specific to price and cost sensitivity in this Accelerate Health report. Because this data was collected in the late summer and early fall of 2020, during the COVID-19 induced surge in telehealth use, it should offer a valuable baseline against which to can track post-pandemic telehealth preferences to help gauge changing sentiments as society moves toward a new normal.