The ability to disrupt from within to serve and support the needs of patients has been embedded in Mayo Clinic’s DNA for more than 150 years. But what compels some organizations and leaders to continue to innovate, adjust, and disrupt while others rest on their laurels and fall behind the curve?

Through her extensive background in retail and deep experience with strong consumer brands, Mayo Clinic’s Chief Digital Officer Rita Khan will explore lessons that can be learned from other industries—as well as an ongoing pandemic—and uncover opportunities to redefine the health care industry.

Along the way, she will share how organizations can leverage the power of crosumerism to co-create value, meet and exceed evolving consumer expectations, and restore trust, equity, and security as a conduit to transform health around the world. The time is now to create an incredible new future of health with patients at the center, fueled by innovation and mission-driven disruption.