Originally Written for HIMSS AsiaPac by Danielle Siarri, MSN, RN, HIMSS Asia Pacific Social Media Ambassador
Population health communication is taking place on social media and patients need credible information
in this existing environment. Social media has had a profound influence on population health with the potential for
expanding networks, sharing up to date information that can reduce healthcare cost, improve the patient experience,
and provide value for care.
Social media is part of our everyday life and patients want to engage using social media tools, email, and text. The “epatients” are projected to have healthier outcomes through share information and connections on social media. In January 2016, 46%
of the world has access to the internet and 36% of the world has a social media account (Schroeder, 2017). In 2014, 95% of hospitals in the US are on Facebook and 50% on Twitter (Fernandez- Luque, & Bau, 2015). The data shows more and more of the global population is moving to mobile devices to stay connected, engage, to research treatments to improve and participate
in their health.