Patient? Customer? Consumer? How Consumerism is Changing Healthcare

The extent of what innovation can enable in our everyday experiences has created a culture where constant technological advancement is both the norm and the expectation. Profits are driven by consumers’ growing anticipation for products and services that address needs instantaneously, and evolve in technological capabilities continuously. Tomorrow there will inevitably be a new version of that product or service that is better, faster and smarter than its predecessor (your smartphone, for example).

All of this is contributing to the growth of healthcare consumerism. Meanwhile, the industry faces increasing challenges keeping a complex population of consumers engaged in their health.

Healthcare, at its heart, historically has been a relationship-based profession driven by a passion for serving people. Could healthcare consumerism threaten the sacred bond between physicians and patients?

Read the full article, published on, to learn more.