Marketing and Communications

HIMSS Survey Results: 2021 Priorities for Healthcare Technology Marketing

A group of people sitting at a table in a conference room.

HIMSS has conducted in-depth research of healthcare technology marketing trends.

The 2021 Healthcare Technology Marketing Survey dives into feedback from marketing executives across the healthcare technology industry, including small early-stage firms and multi-billion-dollar organizations. 

For the past decade, the promise of connected care design and delivery has been the driving force for healthcare IT marketers. Now, the need for fully integrated care technology has become mission critical for payers, providers and patients.

Survey findings include spending trends, how strategies and tactics are changing, priorities for 2021 and a special focus on Account Based Marketing. The results translate intelligence into education for healthcare marketers and their teams.

Lauren Goodman, HIMSS director of market intelligence, recently shared insights from the 2021 Healthcare Technology Marketing Survey with The Morning Fix podcast. Tune into the episode.

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