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Cleveland Clinic, Mad*Pow & Perspectives on Empathy in Healthcare

In a 2016 post on HIMSS' Health IT Pulse, Amy Cueva, Founder and Chief Experience Officer at Mad*Pow, delved into the topic of empathetic design in healthcare.  "Empathy is nearing played-out-buzzword status: overused and overhyped and caricatured to the point where any real nuance or subtlety is hard to come by. Use of the word empathy these days is almost as likely to generate a round of eyerolls as it is to inspire compassion. Has it joined the ranks of ideas like “disruption” and “innovation”? Perhaps. But as with these kinds of terms, even if the concept of empathy is beginning to feel a little worn, that doesn’t mean its original significance is gone or irrelevant. Like a comfortable pair of jeans, we should celebrate that a concept such as empathy is beginning to feel familiar and worn in, rather than dismissing it as worn out and worthless."
"Empathy is a critical component of, but not the complete center of, the design universe. It’s necessary but not sufficient. It’s a means, not an end. And it may not even be a means for all types of design— for human centered design, certainly it’s completely necessary as a contrast to considering only one’s own personal experiences or extrapolating from a single perspective while designing for other humans with other experiences and perspectives. But human centeredness isn’t all there is to good design. It’s but one approach to identifying needs and solving problems, and while it has been the prevailing philosophy in recent years, that doesn’t mean it will continue as such, or that it is always the right approach for all design challenges even at present... and the same may be said of empathy as a key design ingredient."
"From a systems thinking perspective, we can certainly conceive of myriad scenarios and circumstances, (e.g. wicked problems such as healthcare, education, climate change), that won’t be solved by the current conception of human centered design. Though not in direct opposition to human centered design, practices such as service design and transition design broaden the problem space to the point where it makes less sense to focus on single individual humans as a guiding design method. That’s not to say empathy is no longer needed-- simply that what it means to build it and what we do with it may change." 

Amy continues to explore the role of empathy in healthcare here

While Amy speaks elequently on the definition of empathy and its role in designing effective healthcare experiences, a 2012 video from HIMSS organization affiliate member, Cleveland Clinic, puts moving pictures to Amy's moving words.  The video explores the many different experiences of a group of people at one of Cleveland Clinic location and urges an empathetic understanding of those that we share care facilities with.

From both Mad*Pow and Cleveland Clinic's perspective, empathy is an intregal component of any care delivery experience.